In a simplified form, UX can be considered an approach to meet the customer's needs and
requirements backed by enough simplicity and elegance to produce products that are a joy to
own, use and appreciate.
However, the gamut of True UX goes far beyond just encompassing the needs and
requirements of what customers say they want or fulfilling a checklist of features. To achieve
this authentic, high-quality user experience in a company's offerings, multiple disciplines must
seamlessly integrate, including engineering, marketing, graphical and industrial design, and
interface design.
However, it is essential to understand the fine line between UI and UX, even though UI is an
integral part of the design process. Consider a website with movie reviews. Even if the UI for
finding a film is excellent, the UX may be poor for a user seeking documentary movie
information if the database only includes commercially successful movies. This situation
undermines the purpose of UX.
In today’s dynamic digital landscape, adopting UI/UX design is paramount in any landscape.
The UI/UX disciplines are no longer an option but are essential for creating effective digital
products and services, focusing on improving usability, accessibility, user interaction, and user
satisfaction.
By embracing a user-centric approach, professionals can enhance digital products' visual and
interactive elements, driving superior user experiences and achieving success in a competitive
market.
A few critical aspects that make UI/UX non-negotiable when it comes to designing products,
services and or offerings are mentioned below:
Although it sounds easy, the adoption of UX by enterprises or professionals does not seem
straightforward. Understanding the real essence of UX requires a mindset different from how
people perceive the gamut of UI.
There are a few critical challenges that enterprises need to address to garner the benefits of the
actual value realization of UI/UX disciplines, as mentioned below:
With more than one and a half decades of engagement with its client-tele help delivering world-
class solutions across the industry, product, and service disciplines, Splisys is well positioned to
partner, empower, and enable its customers to realize desired value through the proper
adoption of UI/UX. By partnering with Splisys, enterprises can capitalize on crucial UX domains
to drive exponential growth. Leveraging effective UI/UX strategies will provide a competitive
edge amidst dynamic and volatile market conditions, ensuring sustained success.
Here are a few critical areas where Splisys can play an essential role in keeping its customers
on the course while navigating through the maze of the UI/UX puzzle as mentioned below:
With extensive experience transforming business outcomes through UI/UX strategies for
Fortune 500 companies, Splisys delivers resilient, relevant, and robust solutions for existing and
emerging market and customer fit. Our proven approach ensures a seamless adoption process
for products and services, driving higher end-user satisfaction. We have developed unique
frameworks tailored to specific business transformation needs, providing customers with optimal
value through carefully envisioned and well-executed UI/UX strategies.
At Splisys, we recognize that UI/UX strategy transcends product development and is more of a
comprehensive journey. We guide customers through a methodical approach, embodying the
end-in-mind philosophy. We merge user and customer experiences into one cohesive function,
establishing a journey-centric practice.
We recognize that strategies vary across companies, highlighting the need for an ideal
innovation partner. We possess the expertise to instil confidence in our customers, providing
end-to-end, hassle-free UI/UX turnkey delivery tailored to their unique needs.